GROHE – a global manufacturer of premium sanitary ware

GROHE – a global manufacturer of premium sanitary ware

Original plumbing fixtures

The world’s largest supplier and manufacturer of sanitary equipment GROHE offer modern and technological solutions. Strict quality standards of the company, high requirements for safety and environmental friendliness, as well as unsurpassed design give true pleasure and pleasure from the use of products. The slogan “Pure Freude a Wasser” (“True pleasure of the water”) accurately reflects the main concept of the brand.

For decades, GROHE has produced innovative products that make life easier and better. The main engineering and design center is located in Germany. Therefore, all products have a quality stamp “MADE IN GERMANY”, thereby increasing the degree of customer confidence. The trademark produces sanitary products for various purposes:

  • faucets for bath and kitchen with an author’s design;
  • shower heads, thermostats;
  • hygienic showers, toilets with special functions;
  • installations, compact flushing systems, and accessories;
  • soon in the assortment, there will be sinks, bidets, bathtubs.

All GROHE plants are equipped with modern high-precision equipment. This allows us to guarantee the highest quality, safety, durability, reliability, and functionality of the manufactured goods. Over the past ten years, the brand’s sanitary products have received more than 240 different awards in the field of innovative development and design, and the company itself has received the highest ratings and took pride of place in the overall ranking of large environmentally and cost-effective enterprises in Germany.

In early 2017, the German government awarded the corporation the CSR Award. All products marketed under the GROHE brand are an example of a harmonious combination of design, technology, and environmental friendliness. The company is part of the Japanese corporation LIXIL Group, which is a leading player in the global arena and combines brands such as INAX and American Standard. LIXIL products are popular all over the world: more than a billion people use furniture, ceramics, windows, as well as complete solutions for the bathroom and kitchen, which are produced by the LIXIL Group.

As a result of the merger with LIXIL Group, a major supplier of home and renovation products in Japan, the German brand GROHE was given the opportunity to actively develop and promote new high-tech product segments. The Sensia® Arena toilet bidet and the innovative Rainshower® SmartControl push-button control system, which have become GROHE’s best-sellers, have been highlighted.


The new GROHE advertising campaign was launched under the slogan “Masters of Technology” and once again emphasized its technical superiority. The unique advantages of plumbing equipment and the implementation of modern technological solutions are in the center of attention here. A magnificent combination of aesthetics, the highest level of functionality, wear-resistance and technical excellence in every detail create an incredible emotional effect, provide ease of use and an optimal level of wear resistance. For example, GROHE Silkmove® ES technology provides confident, clear, smooth temperature control and prevents accidental switching of the mixed water mode in various mixers. This technology helps save energy on heating water when washing hands or brushing teeth.

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